Nuova Campagna Pubblicitaria Bertolotto | 2024

New ADV Campaign #BertolottoPorte and #Portamazione24

From TV programs, radio schedules, and printed pages, we are on-air with a full range of engaging content to bring out our corporate identity and product offerings to the fullest. BRAND VIDEO: Evocative images and impactful messages to bring out our corporate identity. LONG VIDEO: In-depth insights and extended narratives, to best convey our brand and product range.


On Mediaset television channels, Bertolotto advertising is presented by Ilaria Fratoni, a well-known face within the network. During the broadcast of "Striscia la Notizia", the Long Video commercial is aired, while during the news and weather editions of the three networks, the Brand Video can be seen.


We have scheduled our presence on Sky network for a total duration of 4 weeks, with advertising spots in both long 60'' format and shorter 30'' format. These ads are entirely dedicated to our brand Bertolotto Porte and the new Portamazione 2024 Campaign.


In the new 2024 advertising campaign, we have expanded our presence to radio as well. On RDS, you will hear the familiar voice of Ilaria Fratoni, a well-known face of Mediaset, presenting a spot dedicated to Bertolotto Porte and Portamazione. On RTL, a spot with the voice of Roberta Lanfranchi, a famous TV and radio presenter as well as an established actress, will accompany you. Our overall coverage spans 9 weeks of broadcasting.


To ensure complete national radio coverage, we have expanded our advertising campaign to include Radio Monte Carlo for a total of 4 weeks.


Through advertising on double pages and the insertion of editorial content dedicated to our products within the magazine "Cose di Casa", we aim to expand our coverage towards a highly profiled target audience, in line with our brand. We will be featured in 9 issues, from March to November 2024.


To reach a highly qualified professional audience, we have decided to also publish advertisements in industry magazines. In "Hotel Domani," the leading hotel magazine in Italy, we have dedicated exclusive content on our EI fire-rated certified doors, specially designed for the hotel industry. On "The Plan," a cult magazine in the world of architecture, the best contemporary architecture projects and the most innovative technical solutions for designers are presented.

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